Gruppo Uniesse: a new identity for quality

Gruppo Uniesse was founded in 1987 by the Scaburri brothers, who forged buttons and shaped shoulder pads with passion, enthusiasm and creativity. Each collection is designed and made to adapt to the designer’s requirements. This is made possible thanks to the broad range of materials used: horn, mother-of-pearl, shaped wood, bone, corozo, urea resin and polyester. The raw materials are processed while keeping sustainability standards high; the company recently installed solar panels covering up to 75% of the energy it uses.

To best convey the philosophy and top quality of its products, Gruppo Uniesse has modernised its coordinated image through re-branding. The website (www.gruppouniesse.it) plays with shades of white to provide a refined and immediately recognisable image: the homepage is designed to get across the company’s identity and knowledge, showing the attention to detail and the focus on quality of raw materials. The site also has a members area where the official catalogue can be browsed, extending the company-client relationship from the physical to the virtual.

The group’s Instagram page (@gruppouniesse) follows precise editorial guidelines based on creating original content: photographs alternate with inspiring images to generate a so- phisticated effect.